Branding & Identity
Undertanding your Business
To create an amazing logo we need to understand your business. That’s why you will be asked to answer multiple questions on your business to make sure we're on the same page and move in the right direction.
Your logo is everywhere, it grabs your customer's attention, good or bad. A great logo is memorable and has an accompanied brand identity so it is easily recognisable.
As you can probably tell our colour palette is black and neon. I love it as it stands out and is recognisable across all my platforms. Your company needs to have recognisable colour palette and you need to stick to it.
The right typeface makes a huge difference. Using the wrong font for your company media can send the wrong message. Having a designer to choose the correct typeface for your brand will make you look more professional and stop Susan from accounts using Comic Sans 😉
Using patterns is a very creative way to incorporate elements into your branding. Pattern design can help with brand recognition and bringing your logo to life in other places.
Delivery of your Brand
Your branding identity will be delivered to you with a brand guidelines book to refer to, colour palettes, typography, and business card design.